Environmental Design
VyStar’s downtown campus, 80+ branches and various sponsored spaces throughout their field of membership provides many opportunities to enhance the spaces through experiential design.
Goals
Create a consistent style that is unique to VyStar campus that’s inspired by the VyStar brand standards.
Collaborate with senior leadership and department leaders to customize messaging on each floor of the VyStar Tower.
Collaborate with external partners to design, revise and approve designs.
VyStar Tower
VyStar’s commitment to being and ideal place to work gave me an opportunity to lead the creation of graphics throughout our headquarters in Jacksonville, Florida. The designs honor VyStar’s history, geographical field of membership and feature motivational words to keep employees engaged and motivated.
Enmarket Arena
I designed the window graphics for the VyStar Club at Enmarket Arena in Savannah, Georgia. The VyStar Club is a premium seating option and lounge at the arena.
VyStar Ballpark
With the rebranding of VyStar Ballpark, I led the creative development of the Home Plate Gate signage and scoreboard signage.
VyStar sponsors a special seating area in the ballpark called the “Shrimp Net.” I provided a refreshed design based on our updated brand standards.
