A major part of VyStar’s partnership with Florida Gators Athletics is a cobranded credit card that gives VyStar members perks at Florida Gators sporting events.

For this project, I designed the credit card design and developed the campaign that followed.

Goals

• Design a card that leans heavily into the established Gators brand to take advantage of that brand equity and create a product the members really connect with.

• Develop a campaign that subtly highlights the Gators’ iconic sports venues to complement the card design.