VyStar’s programs and initiatives that provide significant value to members and the business or commemorate significant milestones have custom identities that help them stand out from other product offerings and events.

In addition to these programs, VyStar also acquires naming rights for events and venues through sponsorships, each requiring a logo.

Goals

• Create distinctive identities for each program that complements our core brand standards by using consistent identity elements such as fonts and colors.

• Collaborate with external teams and leadership to develop sponsorship and naming rights logos that satisfy everyone’s requirements.