Design Direction

One of Jamaica’s most iconic dishes, Jamaican Fruit Cake, is often topped with cherries. We decided to use that imagery along with a color palette inspired by Jamaican culture to give this identity an authentic feel. The cherry icon is used throughout the Layah Joy’s branding and offers ample flexibility and possibilities for future brand applications.

Because Layah Joy’s business primarily relied on social media and word of mouth, we focused on the brand touchpoints that would be most impactful for current customers and prospective customers.