VyStar Credit Union - Campaigns

As lead designer at VyStar Credit Union, I’ve collaborated with internal departments and external partners on campaigns that impact VyStar’s employees, members and communities.

Goals

Create impactful and effective creative concepts that align with business goals and adhere to VyStar’s brand standards.

Smart Spending Giveaway

Delivered: logo, mailer, email assets, digital screens, banners, social media graphics

The Smart Spending Giveaway is a major credit card usage campaign for VyStar. Because of the magnitude and desire for this campaign to standout amongst standard product campaigns, it warranted an elevated and unique creative solution. Though unique, the solution is still grounded in the core VyStar brand standards.

To achieve the unique but familiar feel, I created a custom logo/badge using the VyStar brand fonts and also used a new combination of colors in our palette throughout the collateral.

VyStar Volunteer Awards

Delivered: logo, custom email template, big checks, social media graphics, signage

The VyStar Volunteer Awards is VyStar’s annual celebration of their employees who go above and beyond with their volunteer efforts and make a significant impact on their communities.

I was tasked with creating a visual identity for this event that stays within VyStar’s brand standards but still differentiates this occasion from standard corporate events.

Good is everywhere

Delivered: billboard, email header and graphics, social media graphics, signage

Good is everywhere is an annual event where VyStar Credit Union offers its members free experiences at local attractions, volunteer opportunities for every VyStar employee and also spotlights partners who make a huge difference in the community. The campaign highlights the credit union’s purpose to Do Good.

I was tasked with creating a visual identity for the campaign that has a lighter vibe than our typical product campaigns while also evoking feelings of community giving.