VyStar Credit Union - Miscellaneous

As the lead designer at VyStar Credit Union since 2018, I’ve worked on a variety of projects ranging from logo design, advertising campaigns, newsletters, etc. The projects below encapsulate the impact I’ve made to the VyStar brand.

Brand Standards

I led the development of VyStar’s latest brand standards. This includes research and competitive analysis on elements such as brand architecture, color, logo usage, iconography and patterns. Below are selected pages from the document.

Collateral

From flyers for our talent acquisition team to graphics for our social media team, I’ve been responsible for creating impactful and engaging collateral that reflects our brand. This includes creating easily editable templates for internal teams to encourage self service while still making sure collateral is brand compliant.

Cards

I design all of VyStar’s debit and credit cards. Click here to view the VyStar Debit and Credit Cards project.

Logos & Program Identities

VyStar’s programs and initiatives that provide significant value to members and the business or commemorate significant milestones can have custom identities that help them stand out from our other product offerings and events. Click here to view the Logos & Program Identities project.

Experiential

VyStar’s downtown campus, 80+ branches and various sponsored spaces throughout their field of membership provides many opportunities to enhance the spaces through experiential design. Click here to view the Experiential project.

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Employee Resource Group Logos